Less than a year after graduating from the Minneapolis College of Art and Design in 2003, Erica Miller moved to New York City to pursue a career in product design. Erica soon began working for Thomas O'Brien, designing a wide range of products from furniture and lighting to gift accessories, bedding, stationery, and dinnerware. She then went on to design for Jonathan Adler, loving the creative freedom of designing for all categories of the home, especially the color and pattern-rich areas of pillows, rugs, and patterns on pottery. Throughout her years at both Thomas O'Brien and Jonathan Adler, Erica fell more and more in love with stationery and stationery design, realizing the powerful ways that color and pattern could be used to create not just beautiful paper, but also amazing narratives within the products themselves.
After becoming engaged in the summer of 2007, Erica started her blog, Thoughtful Day, documenting each step of her wedding planning process, and posting about inspirational ideas and products. Erica fell head over heels in love with designing her own wedding invitations (of course!), and soon began designing wedding invitations full of fun, folk, color and whimsy for friends and friends of friends. Erica loved not just the natural process of getting to know the couples she worked with, but also the element of the personal that came from designing with particular clients in mind. She loved it so much, in fact, that less than two months after getting married, Erica left her full time job, and began to make real the creative vision that had been in her heart for so long–and Thoughtful Day, Inc. was born.